John Lobb - '190 Steps' Promo

Fashion

Fashion Promo for John Lobb shoe company (johnlobb.com/).

A traditional handmade shoe brand (est. 1866) commissioned by The Communications Store (thecommunicationsstore.co.uk) Each pair of shoes takes 190 steps to make so the idea was to multiply the number of steps taken by just one model.

D.O.P - Fabio Calascibetta
workshop footage shot by pundersonsgardens.com/